VIMBYShop.com Official Launch
VIMBY DEBUTS ONLINE APPAREL STORE It's louder, more independent and more eclectic than any other apparel store of its kind. It's VIMBYShop.com.


LOS ANGELES, CA, February 25, 2010 /24-7PressRelease/ -- VIMBY, in collaboration with RedBlack, has launched VIMBYShop.com, an online clothing and apparel store targeting the arts, sports, and music sub-culture of today's tech-savvy, action-oriented and fashion-forward youth. With the debut of VIMBY Shop, video hotbed VIMBY is connecting the growing millennial generation consumer with today's freshest brands.

As a prominent video brand entrenched in relevant youth culture around the nation VIMBY is intent on offering the latest edgy content to an ever-expanding audience. VIMBY Shop further advances its considerable reach offering a fun, colorful range of clothing and accessories as diverse as the characters featured in its videos. The roster of clothing lines available at the shop represents a stacked line-up, combining both well-established brands and emerging new labels, some of which are exclusive to VIMBY Shop.

The shop offers fresh pieces for diverse aesthetics as well as new takes on wardrobe staples—from tees and hoodies to skirts and jackets; from button-downs and sunglasses to jewelry and hats, and myriad other items to help express any creative personality. In addition, guest artists and athletes frequently drop by to get outfitted, interviewed and model some new pieces, with the resulting video featured exclusively on VIMBYShop.com.

As a mirror reflection of various youth culture today, VIMBY has aligned itself with the music, movements and fashions of self-aware trendsetters. With a consistent stream of original videos, multiple distinct and charismatic blogs, and innovative promotions, there is enough fresh content on VIMBY to keep millions of like-minded viewers engaged. Now online at VIMBYShop.com those fans can purchase the apparel seen in the videos that most appeal to them.

"The launch of VIMBY Shop marks a fundamental next step in the growth of VIMBY. The shop is a great compliment to our existing business of celebrating the best of popular culture but now we get to create a partnership of making money together. The future of VIMBY Shop is a unique marketplace offering a tremendous range of products catering to trends and lifestyle. You can expect to see several brands added to the shop over the next few months," says Dean Waters, Founder/CEO of VIMBY.

Always keen on discovering and covering the next big thing, while championing creative young upstarts VIMBY Shop will continue down the path being blazed by VIMBY.com, exposing millions of people to all things current, hip, and attention-worthy. Having millions of viewers who identify with the company's unique style, VIMBY Shop now allows users who have come to love the VIMBY vibe to find their favorite apparel and proudly wear their lifestyle out-loud.

VIMBY Shop Launch Brands:
Upper Playground, IM King, Ludwig, TITS, Crooks & Castles, Imscared, Flud Watches, Society Original Products, To Die For, Gost, Yours Truly, The Civilian Press, Snakes & Suits, Hello Drama, Weekend Warriors, Crap Eyewear, Kallusive, Melody Ehsani, Kweenz Destroy, Meister Watches

Contact Information:
jerry@redblackgroup.com

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Press Release Contact Information:

Patti Grandidge
RedBlack Group
Marketing Coordinator
815 N. Las Palmas Ave #304
Los Angeles, Ca
United States 90038
Voice: 310-926-3413
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